First I object to calling the consumer a Post Crisis Consumer as we know the worst is still happening……

Secondly there’s some arrogance about the assessment of the trends; I don’t dispute the trends just some of the assessments. There’s a notation on a yacht club becoming blue collar because to join you have to actually work on the boats. I’d say this lacks some transparency. To turn being down trodden into something fashionable is only a continuance of surface living; but there’s hope. In due time the charade may become more real as Main Street takes flight, and we all know it will.

“>John Berzema on the Post Consumer Crisis:

If you’d like to know how to apply these trends to your company’s initiatives, call me.

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