As soon as I knew the dress was made by Isabel Toledo it had my vote. Seconds before I knew who the designer was though, I was puzzled. Mainly because Michelle Obama has been more contemporary in dress choice for the most part than this silhouette seemed to be, but this was a special day so it called for another kind of statement and fashionista per se wasn’t one, nor was being Jackie O the Second. She set herself apart for sure, from everyone without alienating anyone (unlike the election night red and black dress which created a real uproar both pro and con).

So, mission accomplished. Isabel Toledo understands women and their moments so I wholeheartedly signed on for the choice.
That said, the color, while both a brilliant and unusual choice, is also the kind of color that gives photographers and printers headaches and nightmares.

AP Images notes in their image base that the color of Michelle Obama’s dress seemed to change during the day making it difficult to know what to call the color. After doing searches on the web to see what others were saying, I also understood the variations on how it looked based on how it got printed. I’d say not only did people not know what to call the color but they didn’t know what the color was. This was a good day to snag a swatch to go with the dress.

When I saw the St. Louis Post Dispatch cover, I was impressed. By Doug Mills, I thought the image captured the relationship of President and Mrs. Obama well, their genuine look of happiness, and the essence of Michelle’s dress: sunny, different, and comfortable though chic. She appeared confident which made it all the better. But I don’t know that the dress fared that well under all paper or magazine printings.

AP Photo/Elise Amendola

It was a toughie to be sure to reproduce correctly and the color of the gloves and shoes didn’t help. Where to set the dials and for what to begin the print? The greens (of the dress, the shoes and the gloves) were each a different color and not necessarily in the same family. Then there was the lighting and whether or not the shot bleached out the color of the dress or darkened the gloves so much you couldn’t tell what color they were.

And I haven’t even begun to cover what different computers do to color. So, bottom line, it was a color that did her justice…and set her apart. Albeit a printer’s nightmare.

So next time do you pick something that is easier to photograph but still does the same thing, sets one apart, makes a specific mood statement as Isabel Toledo said her choice of color for the dress was meant to do which was to create a sort of sunny attitude…bright and hopeful (our futures?) or not consider the uniformity of color printing and let variations come through that weren’t the real color, thus not the real message being sent out?

I’d have the designer working directly with Michelle Obama instead of through this shop Ikram Goldram in Chicago because I think designers know a thing or two about what they are doing and they know how to work with a subject especially the kind of designers Michelle Obama is using. They may not have had household recognition until now, but they are certainly capable and talented designers who if they had a visit directly with Michelle, may have been better able to anticipate some of the issues that come up in the process of wearing clothing for certain events.

Disclaimer: the above top Associated Press Image is by Jae Hong, which was closest to the Doug Mills image I found on the St. Louis Dispatch cover edition…..the St. Louis Post Dispatch is selling packages of their covers so the image is not available to me for reproducing.

Bookmark