L.L. Bean to launch new, hip L.L. Bean Signature line 3/15@ Bates College.

See L.L. Bean Signature’s facebook fan page here.
Never thought I’d see the day, but finally we are here. A hip L.L. Bean line of clothes and accessories for both men and women. And their website says the precollection is already sold out.
Some twenty years ago I bought a pair of their wellies, and wellie, they’re still totally intact. However, they’ve been restyled so they’re much hipper than when I bought mine 20 years or so ago. On top of that, they’ve got some leather totes to die for. So, I’m thinking they know what they’re doing. Maybe Cathy Horyn, the New York Times fashion critic, will be able to update those paddock boots she gave up on a long time ago, but paddock boots w/style this time. Seems perfectly appropo.
For a preview of their preview check out a facebook group Bean has partnered with, Tremor Effect, who get to have a first peek at the collection being shown in limited release on 3/15/10 at Bates College in Lewiston, Maine.
Meantime they’ve got a pretty sweet video on the www.llbeansignaturesite.com
that’ll have you coming back for more.







































