Sarut Group (pronounced sa roo) who owns the Pylone Stores, (pronounced pee lone) four of them in Manhattan (Grand Central pictured top) but with a website and distribution in thousands of specialty retailers, catalog and chain stores. However, seeing all of it in one place is nothing short of a thrill.

New York Soho location

It’s a U.S. division in partnership with a French company….need I say more? I kept wanting to understand their design aesthetic better because it is not falling into any of my neat little trend descriptors. Is that because it is French? Because it is not retro….it is not this minimalist contemporary aesthetic…it is not referencing the Japanese Manga movement, so it is kind of going against the tide so is it ahead of it?

Fun, kitchy yet cool, and very clever. Clever. That’s my final word. Oprah named one of their items in her must have list, the umbrellas; and overall the press has loved the company, being referenced in In Style, O Home, and others….looking at it, I felt happy, it was a happy visit in their booth. And while the gents in charge were in and of themselves cool dudes, they were, dare I say, nice? A sort of French “Charles In Charge.” Ooh la la.

Tell me you wouldn’t be happy popping toast in those first thing in the morning (better than sugar, less fattening, less sweet and yet the results are the same…..a lift!).

They also have the answer for hip happening lighting, desk and ceiling.

But, they also have very cool kitchen utensils. You can see much more than I’ve represented here on their website, Sarut.com.

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