Folks I think We Have A Winner Here: Alexander McQueen SS2010
Alexander McQueen delivered his SS 2010 collection today with evolution as its theme and he picked snakes to get his point across. I don’t have the full inside scoop on that particular detail, but he certainly represented fashion, snakes and the process of evolution flawlessly.
And if that weren’t enough, he really made (air) waves by going direct to the cyberspace fashion collective by tweeting about his video of the collection done in conjunction with fashion photog Nick Knight. Just prior to the runway show, Nick Knight did an up close interview with McQueen sitting at a kitchen table drinking from a very proper cup of tea and truly I felt as if I were right there, sitting with Mr. McQueen himself listening to him explain some of his thinking behind fashion, the internet, and his own visions.
Marvelous, marvelous, marvelous stuff. If you ever wanted to know the definition of engagement (that thing all marketers are looking for when they combine mediums to reach their targets), this would be it.
The only hitch was that they had so many visitors to the site, (Lady Gaga tweeted the event) not everyone got on, and so were left disappointed. No worries…bright minds like that leave it on line for everyone who didn’t get to see it the first time. Check here at ShowStudio Alexander McQueen SS2010 Live.
Today marked a shift in fashion history by Alexander McQueen creating a presentation for the world direct to them, not just for that select group of editors and buyers and celebs. Not only was there an evolution in Mr. McQueen’s work, there was an evolution in how a luxury fashion designer presents his runway collection to market.
It’ll be interesting to see what happens after this.
[…] the brilliant Alexander McQueen and who had committed suicide a few months prior. But it was his Spring/Summer 2010 collection that he went live with in a collaboration with Nick Knight and ShowStudio that showed just how much […]