Click on image for video

It’s a brilliant marketing campaign to say the least. But what makes it so brilliant (besides being launched during New York’s Fashion Week) is that it functions on all cylinders (why not continue the metaphor–taxis, cars….cylinders, get it?).

For one
A variation on the yellow theme by Narciso Rodriguez FW 09.

they’ve used a color, yellow, that exemplifies optimism in a time that screams for it (so did designer Isabel Toledo in the design she made for Michelle Obama to wear on Inauguration Day, although Mrs. Obama’s dress color was a variation on yellow and called lemongrass).

For two, Pantone proclaimed mimosa yellow the color of the year. Thirdly, VIPPS Yellow Taxi reveres one of this country’s greatest and more memorable assets, New York City Taxi Cabs, in style and in their video that borders on perfection and finally the collection itself is an ingeniously crafted modern take on a classic and timeless design.

What’s not to like, love, crave and/or admire? Heck, I even feel better just blogging about it.

VIPP’s Limited Edition Yellow Taxi can be found at The Conran Shop and Giggle in New York as well as many others around not only the United States but also around the world ( check VIPP’s website for the shops in the country you live in).

I will also say, as a final tribute to an incredibly well thought out marketing campaign, VIPP is an excellent example of marketing on a global basis. Their website works easily and for all countries (product found in all countries) but this campaign actually speaks to a region they are hoping to build upon and in, the USA, that will no doubt appeal to other countries just by virtue of its nostalgia relating to the iconic New York City Taxi Cab.

Wish I’d thought of it! (I’ve written more about Yellow Taxi on 2modern’s design talk blog too).

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