Keywords and Trends for 2008, Harbingers of 2009-10
Comments(0) Analyzying the Google data on Trendbites dashboard was an interesting exercise this morning. I wanted to know what was on people’s minds not just for the month but for the whole year and then their patterns throughout the year. Of course you have to take different things into consideration but let’s use some lists to cut to the chase.
Top Searched subjects for 2008 on the Trendbites blog:
1) Tattoos
2) Eco friendly water bottles.
3) Sarah Palin’s Wardrobe, designers and where can get it
4) Suzanis
5) Fretwork
Each one of these search terms can be elaborated upon because people used various terms to find info on these subject matters plus I would say that there were related items that fell into a sidebar of those topics, such as in fretwork also came Asian ornamintation….cloisone, champleve, etc., and they searched Benjamin Crutzfeldt’s name or his porcelain which is based on 18th century Chinese porcelain techniques but modernized.
As well several of these were either spiked by the news media, i.e., Palin’s wardrobe and this summer’s newsworthy research on the chemical in plastic water bottles being unsafe for people.
The very interesting one is that the tattoo subject is pretty consistent (throughout the year) as is fretwork, and suzanis…..a more recent though I expect timely for several reasons is the new Spring pattern for Pfaltzgraff’s dinnerware, Fruit Bounty. The Macys/Rwanda Project is also a big search item for December.
The remaining five of the top ten had to do more with star power, i.e., angelina jolie (who had more searches than Brad Pitt, fyi) but most of those searches came when they were getting ready to have their twins.
Then there was Heidi Klum’s red dress by John Galliano for the American Heart Association and Coke Sweepstakes promotion during the Oscars….again news timing.
And lots of searches for different industry color trends, a few in general trends for 2009-2010, BTS/BTC Dorm info searches, and finally named designer searches i.e., Oscar del la Renta, Dior, Moschino, Ralph Lauren and Nau (menswear for 2009 and the color of orange was searched specifically). I had a few for the timourous beasties wall paper and Scott Hill furnishings, the wallpaper or even furnishings from the movie Lucky #Slevin, and a few for the artists Damien Hirst and Richard Prince.
These searches can all be qualified by #1, I write about these items, #2, these are the things on people’s minds either professionally or because the news has spiked interest (TREND), or, and this one is special just because I went through the same thing, #3, very little otherwise is written about them such as Mumenshance the mime troupe from Switzerland. So they are one of the top five consistent trends but I know that that is a very special interest topic, not a trend per se.
Those top five as I listed them above are worth your consideration. My own bottom line is that if I wanted to make this a blog just about color trends and color per se in many industry categories, I would do very well with the blog….but hey all you out there I do write trends about color in depth and that info can be gotten in a much more specific manner, i.e., I use acutal pantone numbers by industry or even can create palettes!
Scarlet Sun Fruit Bowl, $40
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