This is a departure from where we have been but I’ve wanted to put these ads up for awhile. It’s part of a marketing campaign I did for a company who wanted to use their core product, poly vinyl coated wire shelving, to create storage for the scrapbooker.

This ad campaign was tremendously successful. The first shot in particular (top) brought customers into our booth at the trade shows in droves….not to mention people just being so excited about the product offering period. We positioned it as an affordable at home storage system with some on-the-go products as scrapbookers always take their projects to crop events which take place at venues outside their home so they have to have a way to transport these items to those places.

I had the product in both Hobby Lobby and A.C. Moore within six months of our beginning to ship and it hit the top ten list for the holiday season of products ordered at organize.com within that same first six months. What happened was that we got some significant space from a special edition of a Memory Makers Storage publication (on shelves for more than 3 months). Because it was still early in the game and we didn’t have a whole host of retailers set up around the country, I had the factory’s 800 number listed and we routed the customer to our online partners. So you know that story, “He who hesitates is lost,” and “the early bird catches the worm.” In that particular case, the early bird was Organize.com.

The adman on the project was Scott Schafer from Schafer Associates, here in St. Louis, and of course I highly recommend Scott. He was very quick at getting the point of the matter, offered more than one solution to our solution, and kept the thread running throughout (we had 3 different ads we ran within a year at various times according to other events we had scheduled).

In the words of Hannibal from the hit television series, The A Team, “I love it when a plan comes together.”

You can find out more about Scrapbook Solutions at their website, www.scrapbooksolutions.net. And to see a video about Scrapbook Solutions you can visit A.C. Moore’s scrapbook video section (I’m in the video too!). Besides seeing how our top two items work and how the system comes together, this video also highlights the packaging, which was also a significant boon to the product line’s success. When you see the video, you’ll see that our choice of colors and how we put them together along with the shots of the product and the company logo came together in a perfect harmony of color, clarity, and attention grabbing.

P.S. The parent company of Scrapbook Solutions is Industrial Wire Products, Inc. and I was the VP Sales & Marketing for the retail side of their business and was responsible for not only this product launch but also their core product line found in most storage and mass retailers around the country and online….

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Mixing more than a few of my favorite things, art, fashion, sculpture, and exotic paper….well, you can’t get much better than this. And, I guess that’s what the folks at Kate’s Paperie in Soho, New York also understood when they asked Zoe Bradley to create one of her, one of a kind window installations for them.

Just in time for New York’s fashion week, Kate’s Paperie unveiled Ms. Bradley’s installation with an opening reception September 5th (I am so sorry I missed it, Ms. Bradley was on hand to answer questions!). Ms. Bradley’s installation, named “Hanging Japanese Gardens” is made with luxurious Yuzen papers and can be viewed ongoing at Kate’s Paperie 72 Spring Street store in Soho, New York. Kate’s Paperie is legendary for their specialty papers and journals, it’s a match made in paper heaven.

Ms. Bradley’s other clients include Donna Karan, Harvey Nichols, Selfridges (pictured above), among others, but getting her start with Alexander McQueen producing one off pieces of clothing and hats made out of paper is what convinced her that creating art from paper was her trademark. The rest is history. Her website is chock full of incredible past exhibitions, editorial works, window installations, and fashions all out of paper.

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Sarut Group (pronounced sa roo) who owns the Pylone Stores, (pronounced pee lone) four of them in Manhattan (Grand Central pictured top) but with a website and distribution in thousands of specialty retailers, catalog and chain stores. However, seeing all of it in one place is nothing short of a thrill.

New York Soho location

It’s a U.S. division in partnership with a French company….need I say more? I kept wanting to understand their design aesthetic better because it is not falling into any of my neat little trend descriptors. Is that because it is French? Because it is not retro….it is not this minimalist contemporary aesthetic…it is not referencing the Japanese Manga movement, so it is kind of going against the tide so is it ahead of it?

Fun, kitchy yet cool, and very clever. Clever. That’s my final word. Oprah named one of their items in her must have list, the umbrellas; and overall the press has loved the company, being referenced in In Style, O Home, and others….looking at it, I felt happy, it was a happy visit in their booth. And while the gents in charge were in and of themselves cool dudes, they were, dare I say, nice? A sort of French “Charles In Charge.” Ooh la la.

Tell me you wouldn’t be happy popping toast in those first thing in the morning (better than sugar, less fattening, less sweet and yet the results are the same…..a lift!).

They also have the answer for hip happening lighting, desk and ceiling.

But, they also have very cool kitchen utensils. You can see much more than I’ve represented here on their website, Sarut.com.

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The standout themes of this show were sustainability (and the definition and education of same), materials innovation, and color.

This last one, color, is of no surprise to my readers as that is what I earlier stated as one of the top 5 2009-10 top trends (color cornucopia), and for that matter sustainability will be of no surprise to either my readers or my clients–the fact that housewares companies stepped up their game for all of the above is surprising though as aside from tabletop a lot of the housewares companies stick with their same programs for as long as they can. In other words, innovation has NOT been a hallmark of this industry, but I will say that this show in Chicago has most definitely and finally changed with the times.

That said, there are stand-out companies who have exemplified the attributes of these themes above and beyond, and that is how I hope to personalize each of the aforementioned themes (trends if you will) of the show.

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Color Palettes and what the color trends are for 2009, 2010, and beyond is a hot topic right now among design and product development professionals round the world.

I’ve come across something that defies a color palette trend per se….the trend is more like asking the question, “How shall we define color?” and then coming up with an answer. That is what Melbourne-based artist Samantha Parsons did by coming up with the “Book Screen,” (above image) a room divider made from vintage hardback book covers that span the chromatic scale. For enquiries on how to purchase this, contact www.formatfurniture.com, or you can email me and I will be happy to give you the sales managers direct email address. Parsons has hit on two solid ideas…..crafting a room divider that is useful as well as artful, and using a color palette that doesn’t end the color question but begins it.

You decide, and let me know what you’re questions are. The lines are now open.

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After grappling with how to say Happy New Year to Everyone, this is what I decided on: a sneak peek to my 2009-2010 top trends, as I see it, and as a way to help wrap up 08 depending on where you are in your buying, your product launches, your presentations, or your strategy planning.

1. Color Cornucopia: Eye Candy for the Color Maven’s Soul. Image from John Galliano for Dior Haute Couture Spring 08 Collection. Seattlepi.com.

2. Mother Earth Beats Her Chest: Science Popular.

“An armada of robot submarines and marine sensors are to be deployed across the Atlantic, from Florida to the Canary Islands, to provide early warning that the Gulf Stream might be failing, an event that would trigger cataclysmic freezing in Britain for decades.” Meric Srokosz of the Southampton Oceanographic Centre, explaining the purpose of the $31 million Rapid Watch system he is heading up, does just that, citing the plotline of “The Day After Tomorrow” - specifically the collapse of the Gulf Stream - as a potential occurrence that warrants further investigation. From Treehugger.com and The Observer.

3. Finishing Touches Birth Special Effects. Photo Yohji Yamamoto, Mens FW 08, Style.com.

4. High Tech High Touch in Living Breathing Action. Image from Nau.com’s trademark “webfronts,” which is their idea of recognizing how the internet has changed consumer’s buying behavior.

5. Cross Marketing/Collaborations in Unlikely Places/Partners Creating Phenomenal Hybrids. From Designspotter and Globus by Michiel Van der Kley.

These are but a few of the macro trends I allude to during my strategy sessions or across the year in trend newsletters, reports and product development/programming strategy sessions.

Let me know if you have questions about how the above references might effect your planning for 08-2010, any initiatives that Trendbites publisher, the kimbro agency, may help you support in ‘08 and/or if you’d like to subscribe to any number of Trendbites’ sister, Trendcites (rhymes with bites!), publications.

We do trend newsletters, customized trend reports, product development strategizing and implementation, marketing consulting,
color palettes and by request only, show reports.

You can reach me by email at kim@trendcites.com.

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I’m having one of those moments in life when things get out of control. Too much to do to keep up with it all; I apologize for not posting for more than a few days. I’ve had several projects to get out and contracts to adhere to. The dog gets walked; groceries are purchased, occasionally and the rest has been put in piles.

So what I’ve discovered over the last few weeks is cooraboration on the checks, they’re in, maryam in marrakech is having all the fun (back from Egypt with bounty in hand), London is still besting New York and Italy when it comes to fashion (Paris is next week), and September is still my favorite time of year…September then October so it’s all good.

Next post? Office Storage. (and, that’s not me in the picture…but it feels like me…you know that feeling, yes?)

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Found this on Print & Patterns blog and I want it on a pillow, in a frame, on towels or bedding, better yet upholstery for my vintage chair….the illustrator is Ailene Yamada and you can find her shop Yumi Yumi @ etsy.com. And they come in all colorways!

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