Live blogging the Home and Housewares Show in Chicago, exhibitors have decidedly and overwhelmingly used color to offset these recessionary economic times.

The theory is manufacturers and retailers must give the consumer a reason to buy and color can immediately outdate a product and make it necessary to purchase on the basis of color.

Color has always been used, though generally cautiously by most housewares manufacturers and retailers, i.e., Target…Wal-Mart, but without question, color is now THE statement. Case in point is Whitmoor, above. They’ve taken an ordinary ironing board cover and used great eye popping colors to enhance its utility.

I can tell you I don’t need an ironing board cover, but this is an inexpensive (relatively speaking) purchase that is going to make me feel good. That dull green (that I purchased a few years back in hopes of updating my everyday routine) can now be replaced by a HAPPY COLOR.

Other show trends are focused on cooking (as a large percentage of consumers have decided fine dining is expendable); so celebrity chefs are here, and gourmet cooking utensils now rule.

Lauren Greenwood, my pr contact at the show, also pointed out when showing me through the media rooms selected products, that manufacturers have also responded to these recessionary times by creating products and offerings to enhance a new DIY sensibility…..where you may have farmed out the cleaning to a maid at one point in time, you are now doing it yourself and manufacturers are enhancing that everyday utilitarian product.

My favorite of these is ALICE Supply Co., a self described hip housewares company who is putting fun into home chores by using HAPPY COLORS and designs (stripes and camouflage) on plungers and hoses and dustpans and broom handles, oh my!

Maria Barnes and Raili Clasen are the brains behind ALICE Supply Co.. Friends since college, Maria and Raili both came out of the fashion industry having worked for Roxy and Quicksilver. Using those connections and those sources, ALICE Supply Co., now all of two months old, is bringing that same hip cool formula from the surfer world and making waves in a formerly staid part of the housewares industry. You can find their product currently at Fred Siegal in Los Angeles and Lisa Perry in New York. Their website is www.alicesupplyco.com but is in the process of being designed so is coming soon.

As to the GREEN category it’s still alive and well but it looks to have receded to some degree in importance (with the exception of water bottles which proliferate at this show) while manufacturers decide how best to define themselves in the green/sustainable environment. There is a focus on more durable long lasting product as opposed to throw-away disposable products. This in itself can be defined as part of the green movement. But I can tell, overall, the lingo of what is green and what is not or where a product falls on the GREEN SCALE (a term I’ve coined) is yet to be clarified.

In an effort to help not only the consumer but other manufacturers clarify their position on the sustainable movement, I’ll be using Aladdin and Eco Gen (I blogged about Eco Gen launched at last year’s housewares show) as the best of the best when it comes to walking the walk.
Check back soon for the details.

Bookmark

FIVE LEADING MAGAZINE BRANDS SHOWCASE NEW PRODUCTS AND DESIGN TRENDS AT the 2008 Kitchen and Bath Industry Show in Chicago, Fri., 4/11-Sunday 4/13.

The 10,000 square-foot Design Idea Center features kitchen and bath designs from five of Meredith Corporations most popular consumer brands —Kitchen and Bath Ideas®, Better Homes and Gardens®, Traditional Home ®, Country Home® and Midwest Living®.

Titled “Your Kitchen. Your Bath. Your Way. Designs for Every Lifestyle and Life Stage,” each brand has created a fresh and unique look that addresses the needs of women as they progress through life. Whether she’s a young professional, a new mother, mom-on-the-go or an active empty-nester, this year’s Design Idea Center provides effective and useful spaces for her life, her way. Other trends include eco-friendly design, spaces to entertain, aging-in-place, indoor/outdoor living, technology, organization and storage.

Hostess Extraordinaire

The kitchen is often the hub of a busy household with teenage kids, and Kitchen and Bath Ideas has designed a space to fit this center of activity. Recognizing that a mother of teenagers is part chauffeur, part chef, part counselor, and yet, someone who also loves to entertain friends in her “spare” time, Kitchen and Bath Ideas’ teen-friendly kitchen has the ability to morph into an ideal entertainment space where adults enjoy gathering. With a functional mudroom/laundry room, butler’s pantry for serving, and banquette for ample seating near the prominent flat screen television, this kitchen can handle “teen central” and more.

Organizer-in-Chief

Better Homes and Gardens’ “Everyday Easy” kitchen is designed to help make life easier for busy families. This super-organized and eco-friendly kitchen helps make it easier to get dinner on the table, keep everyday tasks and clutter under control, and spend time together in a space that’s as much family room as it is kitchen. Innovations include a recycling center, recycled-content countertops and flooring, and a mudroom with customizable pullout cabinets for everyone’s stuff.

Savvy Young Professional

Traditional Home presents the ultimate bath suite designed for young professionals—a new generation of educated, affluent, and brand-savvy consumers who embrace a modern interpretation of traditional design and are confident investing in the creation of a home environment uniquely suited to their personal lifestyles. The floor plan, consisting of a central spa-like shared space flanked by two private baths, allows a couple to comfortably and efficiently meet their daily needs—both physically and psychologically—without conflict. Sumptuous appointments, such as a freestanding whirlpool/soaking tub and Murano glass chandelier, express this couple’s distinctive idea of luxury, while equal emphasis is also given to cutting-edge technology. A “fully loaded” steam shower in “His” bath and a “to the nines” dressing table in “Her” bath further underscore the theme of customization and personalization.

Mother Starting Out

Country Home’s kitchen, mudroom and laundry/multi-task room work hard for the young family without sacrificing style. Easy-living Corian counters take on the feel of marble and soapstone, laminate floors look like reclaimed wood, and glass front cabinets featuring a new “lace-look” pattern, make for easy organization. A technology station, flexible built-in seating, and an island with a second tier of countertops that doubles the work space, offer solutions for the woman balancing her growing family and her taste for beautiful surroundings.

Future Thinker

As 78 million baby boomers head toward new phases in their life journey, many are looking to stay in their homes for years of cooking, entertaining, and active living; and Midwest Living has created the ideal space. This kitchen and bath offers thoughtful conveniences for future needs through a design aesthetic that combines both comfort and style. Integrated wider traffic patterns, accommodating cabinet design, sit-down workspaces, and lever controls, along with other amenities, are all ideal design choices for the smart woman planning this new exciting chapter of her life.

Meredith Video Solutions will produce a half-hour syndicated television special, “Cool Kitchens and Baths,” featuring the 2008 Design Idea Center and related kitchen and bath trends from the Kitchen and Bath Industry Show to air nationwide in the summer 2008.
-

Bookmark

These were really exciting products from a surface design point of view as well as those incredible handles…..marble and granite are in, why not in countertop kitchen cannisters? Oprah named Oggi’s cannisters in solid black and white a must have because of these handles, but I name it because of the new surface designs. Oggi figures there are plenty of slate and concrete countertops that can use these to accentuate the style but there’s white, black, stainless…….oh, the list goes on in countertop styles that can support these beauties. Visit Oggicorporation.com and their contact us page to find out where you’ll be able to find them and when.

Oh, and what makes these ever so much more unique? They are ceramic, the finish has been created with paint. And the salt and pepper shakers in both marble and granite come with or without the handles (although who would want them without the handles I don’t know, but just in case you have a need for what’s tried and true….) and all pieces are available in both finishes, as of this writing.

Bookmark

This line of product, reduce, is from basebrands and I found them to be particularly creative, nice and helpful regarding these items and their claims of environmentally friendly materials….also quite solution oriented.

The first is called Melaboo (isn’t that clever?) and is made up of 60% bamboo fiber and melamine compounds. This makes it 100% biodegradable……primarily because of the bamboo, but also because the melamine compounds themselves will break down in the environment, it’s just that the bamboo makes it break down faster and in landfills……then there are the colors we can talk about, which is a pretty wide range to choose from. They were particularly careful to choose colors that worked because the bamboo had a tendency to lighten what colors they used, but these still came out fairly saturated to me, and the dyes which came from the melamine are FDA approved.

Next, WaterWeek, the reuseable water bottles created to address the overuse of plastic water bottles use a material called SAN and are BPA free so you have no leaching of the material into the liquid which is what makes them reuseable, over and over. And if any of you out there are House (the irreverant Dr. House) freaks, like I am, you saw the show where the guy was poisoning himself because he was drinking from plastic water bottles and refilling them repeatedly everyday; because of the type of material the plastic water bottles are made of, you can’t do that……..too much bacteria buildup, as well as the toxins from the BPA leaching. ICK! The reduce bottles are dishwasher safe, made to slip over one of the spindles in your dishwasher and you are good to go. These can be purchased in 5 day packs so you can fill one up for each day and take with, and keep refilling. Fill, chill and go!

Hey, it’s a step toward reducing the over 30 million bottles of water that are thrown out everday. In case you haven’t seen it, I did a post on this devastation in landfills per the CondeNast Portfolio story on photog and artist Chris Jordan’s show “Running the Numbers.” If you haven’t seen it, I strongly encourage you to visit…..it’s an interactive slideshow so you’ll have to be a little patient with it, but the rewards are beyond words, literally. Jordan, in this case image number 2, Plastic Bottles, photographed 400 plastic bottles he had in his driveway over and over and over until he reached the 2,000,000 number which are the number of plastic bottles used every five minutes, and that’s just in the U.S.. When you look at his image from far away it’s hard to break down what it is, but use the reset button in the top right hand corner and you can zoom in to see that these are plastic bottles…..a picture is worth a thousand words on this one. It’ll make you want to buy a WaterWeek five pack for each member of the household.

Bookmark

Sarut Group (pronounced sa roo) who owns the Pylone Stores, (pronounced pee lone) four of them in Manhattan (Grand Central pictured top) but with a website and distribution in thousands of specialty retailers, catalog and chain stores. However, seeing all of it in one place is nothing short of a thrill.

New York Soho location

It’s a U.S. division in partnership with a French company….need I say more? I kept wanting to understand their design aesthetic better because it is not falling into any of my neat little trend descriptors. Is that because it is French? Because it is not retro….it is not this minimalist contemporary aesthetic…it is not referencing the Japanese Manga movement, so it is kind of going against the tide so is it ahead of it?

Fun, kitchy yet cool, and very clever. Clever. That’s my final word. Oprah named one of their items in her must have list, the umbrellas; and overall the press has loved the company, being referenced in In Style, O Home, and others….looking at it, I felt happy, it was a happy visit in their booth. And while the gents in charge were in and of themselves cool dudes, they were, dare I say, nice? A sort of French “Charles In Charge.” Ooh la la.

Tell me you wouldn’t be happy popping toast in those first thing in the morning (better than sugar, less fattening, less sweet and yet the results are the same…..a lift!).

They also have the answer for hip happening lighting, desk and ceiling.

But, they also have very cool kitchen utensils. You can see much more than I’ve represented here on their website, Sarut.com.

Bookmark

The standout themes of this show were sustainability (and the definition and education of same), materials innovation, and color.

This last one, color, is of no surprise to my readers as that is what I earlier stated as one of the top 5 2009-10 top trends (color cornucopia), and for that matter sustainability will be of no surprise to either my readers or my clients–the fact that housewares companies stepped up their game for all of the above is surprising though as aside from tabletop a lot of the housewares companies stick with their same programs for as long as they can. In other words, innovation has NOT been a hallmark of this industry, but I will say that this show in Chicago has most definitely and finally changed with the times.

That said, there are stand-out companies who have exemplified the attributes of these themes above and beyond, and that is how I hope to personalize each of the aforementioned themes (trends if you will) of the show.

Bookmark

I’ll be posting beginning tomorrow my highlights of the Chicago International Housewares Show that exhibited Sunday thru Tuesday of this week. As a trend forecaster, it’s not my habit to post trends after a show…..since I usually work with manufacturers or retailers prior to shows, I tend to think it’s a little after the fact or that I may be stating the obvious. This Housewares Show was or is a little different. For one, it was important for me to see if the show had made progress from when I was there a few years ago and secondly if that progress was in keeping with what I’ve found to be important on a macro basis the world over. And, I am happy to report positively on both. The Housewares industry overall deserves a shout-out for stepping up their game especially in view of the current state of the economy in the U.S..

Bookmark