The lines are heating up on Twitter about the Housewares Industry, so it’s time for me to do a post. The industry’s association lays claim to the housewares show growing by 500 exhibitors this year. And it does attract a fairly large audience, but I believe this is all about to change.

With Wal-Mart’s announcement that it plans to go direct with 80% of it’s products and the Housewares Show making up at least half of Wal-Mart’s vendor base, do we really think this is the show they will continue to display their wares at? From having worked this show for some 30 years, and being in that industry, I also know, have felt, and been keenly aware of how much has changed since the early heydays of the Housewares Industry in the 80’s. This show, traditionally held at McCormack Place in Chicago since it’s inception, used to have a building that we all knew to be where the start-up creative companies were. That building died out and got replaced by a larger segmented Housewares Show based on big business deals years ago. The little guy, if noticed at all, was shoved in a corner.

Now, international exhibitors are there in the back, the very back,(read Asian manufacturers) so if you need to source something just bypass your vendor and go straight to the back to make your deals. All very messy, but in the name of progress.

Still, as early as 8 years ago the industry also understood that it was putting on a show for about 5 accounts…Wal Mart, Target, Costco, Sam’s Club and maybe Container Store? The association was smart to start focusing on the kitchen and on the cooking side…more gourmet which nearly got wiped out in the 90’s but is now seeing a comeback. But is it wise to maintain this show on the basis that the merchandising team, product development team, and buyers of Wal-Mart along with Li & Fung can walk the halls (hiding badges) to copy what the vendors are doing instead of doing business with them?

My recommendation is that the show splits itself off into three parts, the cooking and tabletop guys go to the Gourmet Show held in San Francisco at Moscone Center, the creatives head for the gift shows especially the New York Gift Show in January or the Atlanta Gift Show held in July, and the housewares/hardlines guys head for Las Vegas for the Hardware and Lawn & Garden Show. There is also the craft show for those who were smart enough to forge into that market early on.

For the past three years I have been live blogging the Housewares Show, and industry since sustainability became the Hot Topic. With Wal-Mart both co-opting the subject and the industry by last May creating their Sustainability Index and the maxim that all vendors jump on board, I have moved on and recommend others in the space do the same. Target will be able to soak up only so many of the vendors that will depart Wal-Mart. Hopefully they’ve already seen the writing on the wall and have begun their exodus. This morning’s article from AdAge on Wal-Mart losing market share highlights the problems going on in this sector as well as some of the opportunities for vendors, and Warren Shoulberg, HFN’s editor, who is as honest as I am and equally if not more so knowledgeable about the industry, released both a video and a statement with the same recommendations I have. Kids, it’s time to diversify.

In the meantime, don’t believe everything you read or hear about the Housewares Industry especially if it is coming from the Housewares Association. It is very possible it has passed it’s prime. I still have not decided whether I’ll be attending this year as I have mostly moved my cheese already, but the show is next week. If for no other reason, the show will be good for color palettes which is a pretty sad state of affairs don’t you think? Whatever is being prognosticated and held up as trend worthy has already been presented to Wal-Mart and Target and maybe even mostly decided upon. Half the industry is going the route of supply chain to create a more sustainable company and most of us all already know about the 85-95% post consumer waste. I already know about the company in Brazil who has done some great product but it’s from food sources and people are reluctant to place this kind of demand onto farmers. Tabletop has been the most progressive with even that slowing up in recent years.
I covered some innovative companies last year, bodum and fusion brands, on 2modern’s design blog, and still consider them to be innovative companies, but really not much else is happening. Last year the show’s producers pushed color in countertop to be the thing that would make people buy. Color helps, but in this economy, I think real innovation is what is called for not half measures. This industry can run on some pretty low margins (thanks once again to Wal-Mart and Target) so innovation is not always what these manufacturers can afford. Aside from the mentions I’ve already written about here on my blog and 2modern’s, not much has changed, other than their color palettes and if I may say so, the color marketers may have been having their day in the sun as a result.

The only hope is if Rubbermaid or Sterilite licenses some of the innovations made in biodegradable plastics and those get placed in Wal-Mart and Target and then the pricing comes down so everyone can start to do the same. And if this is the case, I have not heard about it. I know it’s been being discussed, but I think we are still a few years from this kind of progress being made.

Info on show dates and exhibitors for 2010 is here. For more past article I’ve written on the Housewares Show visit this link here.

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Could not help but notice:

Effeti Kitchen……………………………Dior Haute Couture 2010

Motivo-Ceaserstone ……………Mickey Rourke Golden Globes 2010

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I haven’t disappeared, I’ve just been undercover or it feels like it.

Let me explain. Now having a Twitter account, @kimbrotoo, I have gotten onto what seems like a virtual merry go round, and I like it. You gotta use some skill to both jump on and jump off. Once on though you can play all kinds of games to keep yourself from getting bored (and dizzy) by just going around in circles (heard of Foursquare?).

Don’t know that that justifies the telling of the experience or not. I interact with people I follow and who follow me to make things more interesting, plus there’s soooo much info to take in. And I’m on a platform, Tweetdeck, that allows me to see both my facebook and my LinkedIn status at the same time I’m keeping track of my Twitter stream. That said,

What I’ve learned:

1) Technology is changing at an even more alarming rate: Google is declaring all out war on every other tech company regardless of what it is or produces and looks to be winning
2) Twitter is declaring all out war on Facebook: outcome TBD
3) Conan O’Brien may be a reflection of the movie character Conan and be able to bring down NBC, Jay Leno and the Tonight Show with one fell letter.
4) $10M has been raised through Twitter for Haiti and shows once again how Twitter can be a driving force when there is something overwhelming happening in the world. And as a side note, I am now following @redcross (thinking forward to 2012….)
5) Some say blogs are dead, Seth Godin says libraries are dead and how we get info has changed forever, so better keep blogging (I’m in that camp) some say facebook will get gobbled up, some say Twitter will die, some think the laptop will be replaced by the smartphone (I am one of those), and many don’t agree with Pantone’s color of the year this year, torquoise (I am also one of those).

Whoa. Jumping off… gotta get my breath….so, see why I love the merry go round? For someone who needs to keep up on all kinds of information to observe patterns that speak to trends, there’s nothing like Twitter. Did I mention the interesting people you meet on there too?

And, it lets me multitask…at the same time I am collecting info, I am also giving my own brand of info out AND, and this is a big AND, I was able to announce the launch of my new company, for my bff, an eco friendly Made In the USA pet bed manufacturing company housed right here in St. Louis.

for my bff, saving the planet one pet bed at a time.

I connected to the people who are making the ingredient that makes the foam some 10-20% soy based, Cargill’s BiOH polyol, also on Twitter, who helped me announce for my bff’s launch and I was also able to announce on both LinkedIn and Twitter at the same time the feature the local news station did on the pet shop where for my bff got into and we got some local news love at the same time: Go Green: Owning Pets.

What you are witnessing is a convert to the social media medium for communications…..it’s fast, it’s cheap, and the more you work at it, the better it works for you.

But, this year I do resolve to manage my time on it better…..

I’ll be back with links to the info above so you can understand more of the details of above, if you want to, or link to me and you’ll see what I’m seeing….@kimbrotoo.

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For some very luscious rooms done in pink, head on over to Style Rumors.

It’s hard to say which take on it is my favorite, but I’m loving this soft pink made even softer with the dove grey, and that retro look–very cool.

Great post all about pink!

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Form-fitting, removable, washable, universal-sized slip covers for lampshades, FROCKZ allow a consumer to transform an existing lamp into a design statement by simply slipping a FROCKZ over their lamps existing shade. FROCKZ saves lampshades otherwise destined for landfills.

“As long as the frame is good,” says co-inventor/founder Shelly Dick, “it doesn’t matter if the fabric has long since rotted or if it’s torn, faded or dented. If the frame is OK, Frockz will give new life to it.” The idea was born out of a friendship between Ms. Dick, an attorney, and Wanda Guadarmud, a business manager (now the other half of the Frockz team) for a network of physical therapists and their shared frustration for a lack of contemporary and modern lighting resources near their homes in Baton Rouge, La..

Frockz ™ patented stretch fabric process for covering any sized lampshade.

Available in 2 shapes, drum or cone, and three sizes each, small, medium or large the designs are basically divided into four categories: traditional, animal print, modern and fun. Made out of a special stretch fabric, the covers conform to practically any shape and at prices ranging from $26.00 to $34.00 are an affordable alternative to buying a new lampshade. For more info or to purchase your very own visit Frockz’s website.

It’s an innovative idea to be sure, and, I’ve seen first hand, they work. Very easy to use and very colorful Frockz definitely fulfils a need. Wonder where it falls on my theoretical Green Scale?

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Live blogging the Home and Housewares Show in Chicago, exhibitors have decidedly and overwhelmingly used color to offset these recessionary economic times.

The theory is manufacturers and retailers must give the consumer a reason to buy and color can immediately outdate a product and make it necessary to purchase on the basis of color.

Color has always been used, though generally cautiously by most housewares manufacturers and retailers, i.e., Target…Wal-Mart, but without question, color is now THE statement. Case in point is Whitmoor, above. They’ve taken an ordinary ironing board cover and used great eye popping colors to enhance its utility.

I can tell you I don’t need an ironing board cover, but this is an inexpensive (relatively speaking) purchase that is going to make me feel good. That dull green (that I purchased a few years back in hopes of updating my everyday routine) can now be replaced by a HAPPY COLOR.

Other show trends are focused on cooking (as a large percentage of consumers have decided fine dining is expendable); so celebrity chefs are here, and gourmet cooking utensils now rule.

Lauren Greenwood, my pr contact at the show, also pointed out when showing me through the media rooms selected products, that manufacturers have also responded to these recessionary times by creating products and offerings to enhance a new DIY sensibility…..where you may have farmed out the cleaning to a maid at one point in time, you are now doing it yourself and manufacturers are enhancing that everyday utilitarian product.

My favorite of these is ALICE Supply Co., a self described hip housewares company who is putting fun into home chores by using HAPPY COLORS and designs (stripes and camouflage) on plungers and hoses and dustpans and broom handles, oh my!

Maria Barnes and Raili Clasen are the brains behind ALICE Supply Co.. Friends since college, Maria and Raili both came out of the fashion industry having worked for Roxy and Quicksilver. Using those connections and those sources, ALICE Supply Co., now all of two months old, is bringing that same hip cool formula from the surfer world and making waves in a formerly staid part of the housewares industry. You can find their product currently at Fred Siegal in Los Angeles and Lisa Perry in New York. Their website is www.alicesupplyco.com but is in the process of being designed so is coming soon.

As to the GREEN category it’s still alive and well but it looks to have receded to some degree in importance (with the exception of water bottles which proliferate at this show) while manufacturers decide how best to define themselves in the green/sustainable environment. There is a focus on more durable long lasting product as opposed to throw-away disposable products. This in itself can be defined as part of the green movement. But I can tell, overall, the lingo of what is green and what is not or where a product falls on the GREEN SCALE (a term I’ve coined) is yet to be clarified.

In an effort to help not only the consumer but other manufacturers clarify their position on the sustainable movement, I’ll be using Aladdin and Eco Gen (I blogged about Eco Gen launched at last year’s housewares show) as the best of the best when it comes to walking the walk.
Check back soon for the details.

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This collection designed by Edward Van Vilet for Moroso and previewed for Milan, is some cooly calculated combination of patchwork, geometrics and kid fun (thus the ’sushi’) Plus those colors!

It hits a lot of cords at one time which is why I give it a heads up. Edward claims he used a spirograph for the print design. I knew I recognized that from somewhere (I think from my daughter’s tool kit when she was a kid). So he’s gone beyond the usual stars and dots. Fabulous thinking and an even better result.

For more images and a video of the designer’s thought process see designboom.

(he was influenced by Marrakesh, too!)

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If Michelle O’s inaugural day dress has anything to do with it, (and I think it does), Texturize Me will be the new watchphrase.

This movement, layers of texture, has been happening for awhile though and Mrs. Obama’s dress just is a stand-out example of the times. Prada used lace in a recent past collection, I’ve shown how lace is being used in home furnishings….these are just a few examples of how texture is giving us dimension, depth, and layers or even representing the very fabric of our lives.

After all, not much in life is one dimensional anymore except the worldwide web, many would have you believe. It’s flat and has served to flatten supposedly our daily heirarchy, but I don’t see that happening much. If anything, it’s veiled heirarchy and that takes us back to texture.

And now too India is jumping into the fray. Talk about layers, of culture and history: witness the Jain Temple at Ranakpur.

The Jains are a Hindu sect known for their non-violence and asceticism, and this temple complex is one of the most important Jain sites in India. Photography by Murray Fredericks. July/August 2008 Vogue Living Austrailia.

Yes, of course, by all means, Texturize Me.

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Analyzying the Google data on Trendbites dashboard was an interesting exercise this morning. I wanted to know what was on people’s minds not just for the month but for the whole year and then their patterns throughout the year. Of course you have to take different things into consideration but let’s use some lists to cut to the chase.

Top Searched subjects for 2008 on the Trendbites blog:

1) Tattoos
2) Eco friendly water bottles.
3) Sarah Palin’s Wardrobe, designers and where can get it
4) Suzanis
5) Fretwork

Each one of these search terms can be elaborated upon because people used various terms to find info on these subject matters plus I would say that there were related items that fell into a sidebar of those topics, such as in fretwork also came Asian ornamintation….cloisone, champleve, etc., and they searched Benjamin Crutzfeldt’s name or his porcelain which is based on 18th century Chinese porcelain techniques but modernized.

As well several of these were either spiked by the news media, i.e., Palin’s wardrobe and this summer’s newsworthy research on the chemical in plastic water bottles being unsafe for people.

The very interesting one is that the tattoo subject is pretty consistent (throughout the year) as is fretwork, and suzanis…..a more recent though I expect timely for several reasons is the new Spring pattern for Pfaltzgraff’s dinnerware, Fruit Bounty. The Macys/Rwanda Project is also a big search item for December.

The remaining five of the top ten had to do more with star power, i.e., angelina jolie (who had more searches than Brad Pitt, fyi) but most of those searches came when they were getting ready to have their twins.

Then there was Heidi Klum’s red dress by John Galliano for the American Heart Association and Coke Sweepstakes promotion during the Oscars….again news timing.

And lots of searches for different industry color trends, a few in general trends for 2009-2010, BTS/BTC Dorm info searches, and finally named designer searches i.e., Oscar del la Renta, Dior, Moschino, Ralph Lauren and Nau (menswear for 2009 and the color of orange was searched specifically). I had a few for the timourous beasties wall paper and Scott Hill furnishings, the wallpaper or even furnishings from the movie Lucky #Slevin, and a few for the artists Damien Hirst and Richard Prince.

These searches can all be qualified by #1, I write about these items, #2, these are the things on people’s minds either professionally or because the news has spiked interest (TREND), or, and this one is special just because I went through the same thing, #3, very little otherwise is written about them such as Mumenshance the mime troupe from Switzerland. So they are one of the top five consistent trends but I know that that is a very special interest topic, not a trend per se.

Those top five as I listed them above are worth your consideration. My own bottom line is that if I wanted to make this a blog just about color trends and color per se in many industry categories, I would do very well with the blog….but hey all you out there I do write trends about color in depth and that info can be gotten in a much more specific manner, i.e., I use acutal pantone numbers by industry or even can create palettes!

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I’ve been thinking about this medium ever since Dale Chihuly had one of his blown glass installations at the Missouri Botantical Gardens.

While I’ve seen other works around, it wasn’t until I walked past my neighborhood Erker’s (that’s right, eyeglasses) that I’d found what was the answer. They had these exquisite, tall and in some cases, odd shaped vases in the window and I’d passed by them so many times wondering what the heck. Finally I stopped to find out the story.

The story is, they brought the pieces in originally for decoration in the store but had so many people asking about them they started selling them directly to people.

Found them on the internet and wanted to share. Their shapes, their colors, and their techniques all very unique and available (pricing is affordable….some of the four foot tall vases were only $400.00).

Makora Glass from Krosno, Poland. See more here.

all images of glass are Makora Glass

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