The line previewed at Bates College last week before anyone else got a chance to see it and it’s slated to get reviewed at five other colleges w/students as its brand ambassadors. (sunjournal 3/11)

If the university crowd is your target market, then this is a great way to reach them: on their turf and exclusively. This is really one of those counter trends in response to the overwhelming churn of social media. How better to get someone’s attention and to put them in the mood than to first pick a spot that conveys the mood of the line (a coffee shop in a New England college….)
and make it a trunk show!

Trunk shows have been being done since the beginning of the fashion industry but to an audience who was loaded and generally something on the level of a socialite. Bates College, et al, doesn’t exactly meet the usual trunk show crowd definition but I give it an A+ for the times we are living in. Set’s the tone, the mood, the buzz….will the line stand up to the hype?

It’s open for all to view and buy at it’s website, LL Bean Signature.com, so you can form your own opinion. But I’d suggest you hit the men’s site first and go for the Mariner’s tee (that’ll last you well into the next decade), and then onto the shoes. I already own one of the Ranger moc’s from back in the 80’s (were they even called that then?) and I’ll tell you, it’s a great shoe. I want it in the darker color now. My daughter saw me wearing it the other day and I thought they were gonna be snapped off my feet.

Then there is the L.L. Bean classic hunting boot that has been modernized. Again I own that hunting boot from the 80’s and that’s probably the best boot made on earth. It will last me into the next century (in other words, longer than I will live) but I’d buy the more modern version, the Waxed Canvas Maine Hunting Shoe, cause it’s cool…that one I could wear into any restaurant and not feel over booted. (watch the vid while you’re at the site, I am a sucker for nostalgia, and it’s Americana personified, A++)

Yeah. There are some pretty cool updated Bean classics that the well heeled college crowd will love and adore. I might work a little on the women’s line but they’ve got some great sweaters, and again, shoes, ooh and totes.

Well on it’s way to becoming a classic, L.L. Bean’s Signature Line is worth the hype. But don’t take my word for it….

Bookmark

See L.L. Bean Signature’s facebook fan page here.

Never thought I’d see the day, but finally we are here. A hip L.L. Bean line of clothes and accessories for both men and women. And their website says the precollection is already sold out.

Some twenty years ago I bought a pair of their wellies, and wellie, they’re still totally intact. However, they’ve been restyled so they’re much hipper than when I bought mine 20 years or so ago. On top of that, they’ve got some leather totes to die for. So, I’m thinking they know what they’re doing. Maybe Cathy Horyn, the New York Times fashion critic, will be able to update those paddock boots she gave up on a long time ago, but paddock boots w/style this time. Seems perfectly appropo.

For a preview of their preview check out a facebook group Bean has partnered with, Tremor Effect, who get to have a first peek at the collection being shown in limited release on 3/15/10 at Bates College in Lewiston, Maine.

Meantime they’ve got a pretty sweet video on the www.llbeansignaturesite.com
that’ll have you coming back for more.

Bookmark

Since I brought up supply chain and packaging, I need to use Aladdin as an example again of what can be done. They print their labels on kraft paper for their e Cycle ™ products. And it works. It’s eye popping, simple…..get’s the message across and it continues to communicate what they are about, which is providing eco friendly solutions and keeping us hydrated without guilt all at the same time (all of their recycled, recyclable product is BPA free.

Hey, works for me!

P.S. Gotta comment on the fact that their mug and travel mug are microwaveable (left and middle). How cool is that?
For more info on what theypre doing and how theypre doing it, visit Aladdin’s website, www.aladdin-pmi.com.

Bookmark

It’s become clearer to me over the last year that people need some sort of scale that represents the dialog surrounding the production of environmentally friendly products, buildings, businesses. The facts are muddy given the degrees by which a company or the products one produces or that we as consumers purchase are considered environmentally friendly.

While this scale is by no means exhaustive, it is my attempt at trying to clarify those degrees or at least create the debate surrounding it. In other words, it’s a beginning, albeit a primitive one. Until the Environmental Protection Agency creates certification not unlike what the Food and Drug Administration does for what we ingest, we will have to do our own monitoring.

Consumers and people in industry continue to speak about Greenwashing….marketing that says a product or service is green but isn’t really. Maybe it takes more energy to create that product so negates it’s greeness, or the product isn’t based on any green properties per se only that it is to be kept for a long time (not disposable in other words such as bespoke tailoring or even haute couture), so where or how to judge the eco friendliness of your choices? The Green Scale is meant to create debate and help create better definitions associated with our progress. And, progress, not perfection, is what we are looking for.

Aladdin has a proprietary manufacturing process called e Cycle ™ which takes product originally headed for landfills, i.e., cottage cheese containers, yogurt containers, dip tubs and so on, breaks it down then uses it along with its recycled plastic to create its mugs and travel mugs which are also recyclable wherever plastic water bottles can be recyled. So, some percentage of post consumer industrial waste is now the buzz phrase. In Aladdin’s case it is 25% post industrial consumer waste and 75% recycled product that makes up their BPA free water bottle, mugs, and travel mugs.

In the case of Design Ideas’ EcoGen, their proprietary technology that has created plastic that looks and acts and feels (even tastes like) plastic but is in fact biodegradeable in composts so comes even closer to being perfect, don’t ya think? Except one must basically plant it or put it in soil for the proper bacteria to come together before it can break down. Tossed into a landfill, Eco Gen’s product won’t break down and there’s the rub.

But, to my knowledge, no one is doing that technology.

Bed Bath Beyond and Container Store both carry Eco Gen’s bath products. This season Eco Gen added onto to this product line with desktop product. And while this is a wonderful move, another equally important one is the issue of price. Eco Gen says their product pricing is being reduced by some 30%. The company spokesman didn’t say where that reduction was coming from, but one can guess…..economies of scale are being achieved but also in general prices coming down wherever they are getting it produced. This helps. Once more of that happens then the larger plastic guys whose product is more commodity and mostly based on price can also take advantage of the technology. (That green will just become a deeper color green….it may still be a number 9, but it’s a stronger color of green, right?).

Henry Poole & Co. 2007 ForbesTraveler.com “London’s Bespoke Tailors.”

And then there are the conversations that took place in the Conference on Sustainability in India for the fashion industry. Suzy Menkes interviewed Stella McCartney who is a leader in the fashion industry on living and producing environmentally conscious products (she uses no real leather or furs and uses organic cotton), also made reference to bespoke tailoring like what one finds on Seville Row in London. Something someone keeps for 10 years or more, (haute couture belongs in this bracket as well depending on the designer, I think). With the continuing furor over disposable fashion created cheaply with cheap fabrics and even cheaper (some think sweat shops, and who really knows?) labor purchasing better quality goods that just last longer and aren’t meant to be replaced must be considered as a serious part of the equation (green scale ™). Made once, kept for 10-15 years, perhaps put into Good Will and becomes part of someone else’s wardrobe for maybe another 4 years suggests another type of sustainability.

I can not engage in this conversation without bringing up China and the energy it is taking to bring goods in from China. The supply chain to me is where much of the focus needs to go (and on packaging) to help create more enviromentally friendly businesses and products. It’s as much a part of the Green Scale ™ as the creation of products that break down in composts or are recycled even with post consumer waste. We can’t ignore China as a resource obviously but we can use more local manufacturers or craftsmen to make our product…..this too has to be placed on the Green Scale ™, but where? On it’s own? As part of a company’s basket of green practices? Nau, Inc. might have been a 10 on this Green Scale ™, but they filed. Granted they were purchased, and thankfully continue today, however, their story is one that just indicates how expensive perfection is and how and why we can’t get their immediately. Progress not perfection.

And so, the conversation continues.

Bookmark

Form-fitting, removable, washable, universal-sized slip covers for lampshades, FROCKZ allow a consumer to transform an existing lamp into a design statement by simply slipping a FROCKZ over their lamps existing shade. FROCKZ saves lampshades otherwise destined for landfills.

“As long as the frame is good,” says co-inventor/founder Shelly Dick, “it doesn’t matter if the fabric has long since rotted or if it’s torn, faded or dented. If the frame is OK, Frockz will give new life to it.” The idea was born out of a friendship between Ms. Dick, an attorney, and Wanda Guadarmud, a business manager (now the other half of the Frockz team) for a network of physical therapists and their shared frustration for a lack of contemporary and modern lighting resources near their homes in Baton Rouge, La..

Frockz ™ patented stretch fabric process for covering any sized lampshade.

Available in 2 shapes, drum or cone, and three sizes each, small, medium or large the designs are basically divided into four categories: traditional, animal print, modern and fun. Made out of a special stretch fabric, the covers conform to practically any shape and at prices ranging from $26.00 to $34.00 are an affordable alternative to buying a new lampshade. For more info or to purchase your very own visit Frockz’s website.

It’s an innovative idea to be sure, and, I’ve seen first hand, they work. Very easy to use and very colorful Frockz definitely fulfils a need. Wonder where it falls on my theoretical Green Scale?

Bookmark

Live blogging the Home and Housewares Show in Chicago, exhibitors have decidedly and overwhelmingly used color to offset these recessionary economic times.

The theory is manufacturers and retailers must give the consumer a reason to buy and color can immediately outdate a product and make it necessary to purchase on the basis of color.

Color has always been used, though generally cautiously by most housewares manufacturers and retailers, i.e., Target…Wal-Mart, but without question, color is now THE statement. Case in point is Whitmoor, above. They’ve taken an ordinary ironing board cover and used great eye popping colors to enhance its utility.

I can tell you I don’t need an ironing board cover, but this is an inexpensive (relatively speaking) purchase that is going to make me feel good. That dull green (that I purchased a few years back in hopes of updating my everyday routine) can now be replaced by a HAPPY COLOR.

Other show trends are focused on cooking (as a large percentage of consumers have decided fine dining is expendable); so celebrity chefs are here, and gourmet cooking utensils now rule.

Lauren Greenwood, my pr contact at the show, also pointed out when showing me through the media rooms selected products, that manufacturers have also responded to these recessionary times by creating products and offerings to enhance a new DIY sensibility…..where you may have farmed out the cleaning to a maid at one point in time, you are now doing it yourself and manufacturers are enhancing that everyday utilitarian product.

My favorite of these is ALICE Supply Co., a self described hip housewares company who is putting fun into home chores by using HAPPY COLORS and designs (stripes and camouflage) on plungers and hoses and dustpans and broom handles, oh my!

Maria Barnes and Raili Clasen are the brains behind ALICE Supply Co.. Friends since college, Maria and Raili both came out of the fashion industry having worked for Roxy and Quicksilver. Using those connections and those sources, ALICE Supply Co., now all of two months old, is bringing that same hip cool formula from the surfer world and making waves in a formerly staid part of the housewares industry. You can find their product currently at Fred Siegal in Los Angeles and Lisa Perry in New York. Their website is www.alicesupplyco.com but is in the process of being designed so is coming soon.

As to the GREEN category it’s still alive and well but it looks to have receded to some degree in importance (with the exception of water bottles which proliferate at this show) while manufacturers decide how best to define themselves in the green/sustainable environment. There is a focus on more durable long lasting product as opposed to throw-away disposable products. This in itself can be defined as part of the green movement. But I can tell, overall, the lingo of what is green and what is not or where a product falls on the GREEN SCALE (a term I’ve coined) is yet to be clarified.

In an effort to help not only the consumer but other manufacturers clarify their position on the sustainable movement, I’ll be using Aladdin and Eco Gen (I blogged about Eco Gen launched at last year’s housewares show) as the best of the best when it comes to walking the walk.
Check back soon for the details.

Bookmark

The New York Times published an article today about the much maligned but yet to disappear plastic bag. Seems it can be as hard to get rid of in deed as in principle, “Many Plans to Curtail Use of Plastic Bags, but Not Much Action.”

Then right on cue (pun intended), here comes Blue Q, like one of those new superpowers I blogged about the other day, to answer the eternal question:

Blue Q’s new line of eco friendly bags are made from 95% recycled post-consumer material (recycled plastic water bottles), the highest percentage of any woven polypropylene bag on the market.

Lately, my coin purse, which is a Coach wristlet, has just been irritating me…..continuing to get lost in my giant messenger bag mix of things, also indicative of the times don’t you think (losing money)? Imagine my surprise when I laid eyes on another of Blue Q’s eco friendly pouches, the coin purse:

Available for purchase at BlueQ’s website, the reuseable shopping bag (top) sells for just $12.00 and This Economy Sucks coin purse is only $4.00. Even their prices nail it.

To further encourage consumers to make environmentally conscious choices, a portion of the proceeds of this collection benefit The Nature Conservancy, the world’s leading conservation organization working to protect ecologically important lands and waters across the globe.

Bookmark

Analyzying the Google data on Trendbites dashboard was an interesting exercise this morning. I wanted to know what was on people’s minds not just for the month but for the whole year and then their patterns throughout the year. Of course you have to take different things into consideration but let’s use some lists to cut to the chase.

Top Searched subjects for 2008 on the Trendbites blog:

1) Tattoos
2) Eco friendly water bottles.
3) Sarah Palin’s Wardrobe, designers and where can get it
4) Suzanis
5) Fretwork

Each one of these search terms can be elaborated upon because people used various terms to find info on these subject matters plus I would say that there were related items that fell into a sidebar of those topics, such as in fretwork also came Asian ornamintation….cloisone, champleve, etc., and they searched Benjamin Crutzfeldt’s name or his porcelain which is based on 18th century Chinese porcelain techniques but modernized.

As well several of these were either spiked by the news media, i.e., Palin’s wardrobe and this summer’s newsworthy research on the chemical in plastic water bottles being unsafe for people.

The very interesting one is that the tattoo subject is pretty consistent (throughout the year) as is fretwork, and suzanis…..a more recent though I expect timely for several reasons is the new Spring pattern for Pfaltzgraff’s dinnerware, Fruit Bounty. The Macys/Rwanda Project is also a big search item for December.

The remaining five of the top ten had to do more with star power, i.e., angelina jolie (who had more searches than Brad Pitt, fyi) but most of those searches came when they were getting ready to have their twins.

Then there was Heidi Klum’s red dress by John Galliano for the American Heart Association and Coke Sweepstakes promotion during the Oscars….again news timing.

And lots of searches for different industry color trends, a few in general trends for 2009-2010, BTS/BTC Dorm info searches, and finally named designer searches i.e., Oscar del la Renta, Dior, Moschino, Ralph Lauren and Nau (menswear for 2009 and the color of orange was searched specifically). I had a few for the timourous beasties wall paper and Scott Hill furnishings, the wallpaper or even furnishings from the movie Lucky #Slevin, and a few for the artists Damien Hirst and Richard Prince.

These searches can all be qualified by #1, I write about these items, #2, these are the things on people’s minds either professionally or because the news has spiked interest (TREND), or, and this one is special just because I went through the same thing, #3, very little otherwise is written about them such as Mumenshance the mime troupe from Switzerland. So they are one of the top five consistent trends but I know that that is a very special interest topic, not a trend per se.

Those top five as I listed them above are worth your consideration. My own bottom line is that if I wanted to make this a blog just about color trends and color per se in many industry categories, I would do very well with the blog….but hey all you out there I do write trends about color in depth and that info can be gotten in a much more specific manner, i.e., I use acutal pantone numbers by industry or even can create palettes!

Bookmark

This is a departure from where we have been but I’ve wanted to put these ads up for awhile. It’s part of a marketing campaign I did for a company who wanted to use their core product, poly vinyl coated wire shelving, to create storage for the scrapbooker.

This ad campaign was tremendously successful. The first shot in particular (top) brought customers into our booth at the trade shows in droves….not to mention people just being so excited about the product offering period. We positioned it as an affordable at home storage system with some on-the-go products as scrapbookers always take their projects to crop events which take place at venues outside their home so they have to have a way to transport these items to those places.

I had the product in both Hobby Lobby and A.C. Moore within six months of our beginning to ship and it hit the top ten list for the holiday season of products ordered at organize.com within that same first six months. What happened was that we got some significant space from a special edition of a Memory Makers Storage publication (on shelves for more than 3 months). Because it was still early in the game and we didn’t have a whole host of retailers set up around the country, I had the factory’s 800 number listed and we routed the customer to our online partners. So you know that story, “He who hesitates is lost,” and “the early bird catches the worm.” In that particular case, the early bird was Organize.com.

The adman on the project was Scott Schafer from Schafer Associates, here in St. Louis, and of course I highly recommend Scott. He was very quick at getting the point of the matter, offered more than one solution to our solution, and kept the thread running throughout (we had 3 different ads we ran within a year at various times according to other events we had scheduled).

In the words of Hannibal from the hit television series, The A Team, “I love it when a plan comes together.”

You can find out more about Scrapbook Solutions at their website, www.scrapbooksolutions.net. And to see a video about Scrapbook Solutions you can visit A.C. Moore’s scrapbook video section (I’m in the video too!). Besides seeing how our top two items work and how the system comes together, this video also highlights the packaging, which was also a significant boon to the product line’s success. When you see the video, you’ll see that our choice of colors and how we put them together along with the shots of the product and the company logo came together in a perfect harmony of color, clarity, and attention grabbing.

P.S. The parent company of Scrapbook Solutions is Industrial Wire Products, Inc. and I was the VP Sales & Marketing for the retail side of their business and was responsible for not only this product launch but also their core product line found in most storage and mass retailers around the country and online….

Bookmark

In 1966, as a token of gratitude for American aid during World War II, the Republic of Austria donated 11 iconic Swarovski chandeliers to the world famous Metropolitan Opera House. In July, Swarovski removed the iconic chandeliers, shipped them back to Austria and refurbished each and every crystal. This process includes using the latest technology to replace over 50,000 custom-made crystals. They are currently being re-installed as we speak. The chandeliers will be unveiled at New York’s Metropolitan Opera House Opening Night Gala on September 22nd.

Interestingly too for the 125th Gala, Renee Fleming is the Soprano for the evening’s performance. She will sing excerpts from three of her signature roles: Violetta in ”La Traviata,” the title role in Massenet’s ”Manon” and the Countess in ”Capriccio.” With three costume changes the Met has hired designers John Galliano, Karl Lagerfield, and Christian LaCroix to create the costumes for each opera she performs.

To further the legacy of the Metropolitan Opera, the evening’s performance will be transmitted into Times Square as well as beamed into theatres around the world in HD (and rumor has it, those attending the performances in these theatres will be dressing up for the evening!).

Bookmark