“>Apple’s Classic 1984 Superbowl Ad

A number of trend forecasters, myself included, are jumping on the “act local” bandwagon. I say this at the same time I am encouraging small business in particular to consider the BRIC countries for export to help them through this sluggish economy.

This notion, acting local, is the single biggest factor to my launching a manufacturing business in St. Louis, MO. For My BFF is a pet bed and accessory company attempting to manufacture product right here on US soil, in my backyard, creating jobs and pumping money into our local economy. It’s a noble exercise and one based as much on faith as research. To say I’ve come across a closed and tight fisted community is an understatement, but that’s due more to our economy than my company. If anything, I have not been discouraged to continue on by our community’s leaders. People by and large want to see me make it but I do have to do the heavy lifting in the beginning. That’s just the way it is and I’ve accepted the challenge and picked up the gauntlet. So far so good.

But to all of you out there, as this is a blog that speaks about a range of topics which more or less highlights trends, be they socio-political, design, business practices, or color they are trends that you are supposed to be considering when you are planning next steps.

And going local is going to be a big movement. I’m sure you wonder about that given the size and nature of Wal-Mart, the power and influence of brands like Oprah and Martha Stewart, but that in and of itself speaks to the movement. These very institutions while enormously influential in our daily lives for a very long time have also created a sort of lock step life, a homogenized society because we’re all listening to a few voices, buying the same things, and going to the same places. Where’s the variety, where’s the innovation, where are the opportunities for millions of Americans to do it for themselves, to grow, to prosper themselves instead of making someone else very very very rich while they’ve lost their homes, their retirement accounts, their health insurance and their dignity?

Now if the emotional side of this argument isn’t interesting enough for you, I found this post at a fellow competitor’s blog and feel it’s only good business to link you to it. If you are looking for a way forward, know that there are more than a few of us who are in the same business and are on the same bandwagon. Besides, PSFK has an infographic and specifically talks about how the money flows when people shop local.

Then there is this article from the L.A. Times about trends for 2010 wherein Faith Popcorn speaks out about the movement to act local, “In fact, trend forecaster Faith Popcorn has made the concept of localization the cornerstone of her predictions for 2010,” say the authors of the article (see page 3).

For me when I think a trend is strong, strong enough for people to make money on, that’s usually where you will find me in action. So I don’t just forecast it, I get myself in the middle of the movement…thus the creation of For My BFF in St. Louis. It has a social component to it as well which again speaks to the need of the community.

It’s a little like Bill Gates (dare I speak about myself in the same vein as him?) who in speaking about innovation which is another very hot topic right now, illustrates how innovation works by talking about the things he is doing right now (The Gates Notes) that employ innovation as a tactic for finding solutions to societal ills such as discovering vaccines for malaria or creating a new educational system that will work for the future of America and keep it competitive on the world stage. Others write about innovation and dissect what it is, which depending upon who is doing the writing (that link is an excellent description of innovation called “Design Thinking”) or explaining, can be helpful or in fact damaging. Nonetheless, innovation is a key tactic to employ in your strategies for creating business in 2010 and beyond. It’s not a me too world anymore, it’s a “let’s break the mold,” kinda world.

It’s not for the fainthearted either but let’s face it, in a world where the status quo threatens our very existence instead of extending it, thinking outside the proverbial box has become a mandate for creating a sustainable future (and why I invoke the now infamous 1984 Apple Superbowl ad above…afterall look what Apple has accomplished since the breaking of that ad, need I say more).

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