When I saw videos of Alexander Wang and Jason Wu Spring 2010 collections on the MSN home page I knew fashion, or in this case Style.com, was reaching for critical mass.
Anna Wintour and her minions are working overtime to kickstart fashion into fashion for the fall. But will this do it?
From when I started this blog in July 2007 to now….a little over 2 years ago, I’ve seen fashion being covered and accessed to such a high degree that in truth there is no more mystery. If anything, in my opinion, to get to the really really good stuff, you’ve got to a) know your stuff and b) sift through a lot of stuff.
It just makes me wonder what the job of the buyer must be like nowadays or even a fashion director. When you have 13 year olds being invited to cover Fashion Week in New York, and the likes of Lindsey Lohan becoming a creative adviser to the (a) designer at Emanuel Ungaro, then the underlying message is that a designer can be acknowledged or given prestige for any and all the wrong reasons.
So, fashion has actually, once again in my opinion, overextended its reach.
And now that Style.com has a feature where, if a person feels so inclined, you can purchase the look right off the runway, what will this do for fashion in the long run?
The question I have is if this is fashion now or fashion forward or fast fashion? The runway collections used to be covered in an almost ancillary type way and we all could look forward to what might show up in the stores for fall. It was exciting. And a whole industry cropped up around noting the trends in advance of the market so you could be on top of the market. Now there is no advance of the market….it’s a crap shoot. And, a lot of redundancy. And a readymade market.
Truth is people, we are shooting straight for the consumer, going around the retailer altogether. Retailers can’t react as fast as what Style.com is at least attempting to do.
I would venture to say some designers will ultimately back off of such exposure because we all know there is such a thing as too much exposure and it’s possible fashion has reached that point. There is a shift happening within the industry and how it will all settle out is anybody’s guess at this point.
But, J.Crew still has my vote. I hope Elie Tahari goes into Bananna Republic, Saks….up in the air, maybe Issac Mizrahi will get a namesake into Nordstrom along with Michael Kors and Alexander Wang and Rodarte.
What will Macy’s do? They have the advantage right now of being the only upper middle class department store but Nordstrom seems to be picking up where Macy’s has left off though. We don’t need Macy’s becoming a J.C. Penny. That’s not a good place to be, cause there’s a Kohl’s there as well and Macy’s can’t compete with that.
Target seems to be cutting into the Macy’s customer with the exclusives they get with top named designers. So, will Macy’s just become a giant outlet for Project Runway? Mr. Lundgren, give me a call, I’d like to hash out some of the details with you.
Macy’s has been a favorite of mine because they up till now managed to straddle that upper to middle class department store with cache and still be accessible but lately the only thing I’ve gone into Macy’s for is their cosmetics and shoes because I do better with the independents on clothing (well sort of….they’ve let me down lately too); there was a time that being more mainstream was a good thing, but that category is getting pretty crowded while the luxury category is becoming even more exclusive (which is probably good).
You know at the heart of it is where the middle class in this country has sunk to…..we’re all shopping at discount outlets. So what’s a Macy’s to do?